The Optimal Differential Pricing Models For Closed-loop Supply Chain With Asymmetric Information Under Demand Uncertainty

As the main factors of influencing the closed-loop supply chain management,the asymmetric market information(the cost of production information, the market demand of product information, etc)has caused the great attention of the academic and business in recent years, and has made a series of fruitful research results. The current researches of closed-loop supply chain under asymmetric information are mainly based on the assumption of new products and the remanufactured products are no difference in performance to study the undifferentiated pricing. The research of optimal differential pricing model is less. At the same time, the market demand of product is usually a random variable in the practical logistics supply chains. under the background of the fact, the thesis discussed the optimal differential pricing model for the closed-loop supply chain with asymmetric information under demand uncertainty.In this thesis, applying the theory and method of the probability and statistics,optimization and Stackelberg game, the problems of the optimal differential pricing of the closed loop supply chain haved discussed in three different conditions based on reviewing domestic and abroad process of the research of closed-loop supply chain:(1) under the condition of symmetric information, we established the optimal differential pricing model and obtained the optimal pricing strategies from the principle of the members to maximize their expectation profits.(2) under the condition of asymmetric information of manufacturer's production cost, we established the optimal differential pricing model with asymmetric cost information, and obtained the optimal pricing strategies under two kinds of cost respectively from the principle of the members to maximize their expectation profits.(3) In the condition that the manufacturer and retailer is unknown about the market demand information of the new product and the remanufactured product, we established the optimal differential pricing model with no information sharing under asymmetric demand information, and obtained the optimal pricing strategies from the principle of the members to maximize their expectation profits. At the same time, we have given the numerical examples to illustrate how the parameters of each model affect the closed-loop supply chain management.