Research On O2O The Business Model And Implementation Of Optical Valley World City Based On LBS

In recent years, under the impact of the e-commerce, the traditional department store weakness all show, experience forms gradually become the developing direction of city business circle. How to use the Internet for local district O2 O business model innovation design and implementation is an urgent research. The thesis taking wuhan optical valley of world cityas the breakthrough point, in-depth study based on O2 O LBS business model in the design and application of its transformation, integration of online resources, so as to help enterprises build wisdom business circle, for the purpose of development.In the thesis, on the basis of related literature, integrating theory with practice, qualitative and quantitative combined, integrated use of literature induction, comparison, case law, charts, data analysis and entity survey interviews, questionnaires and other research methods, the problem of trying to make this clear, lucid. In carding on the city business circle O2 O and mobile e-commerce home and abroad, on the basis of the relevant research results and limitations from the Angle of electronic commerce, define the mobile e-commerce, LBS, O2 O concept, and take the Wuhan optical valley world city as the concrete research object, analysis of the present situation, problem, its operation and service, and analyzes the cause of these problems. Based on LBS optical valley city commercial service demand in the world, and further analyzes the deep relations between LBS and O2 O business model, details the LBS- O2 O mode optical valley world city business model elements, describes the optical valley O2 O world city ecosystem, and put forward the concrete operation and the implementation strategy, build O2 O platform in the optical valley city of the world. On the basis of field investingation and interview, analyses the O2 O business model based on LBS in optical valley city of bottleneck and difficulty in the world, the analysis of the field and optical valley city of the world are now online APP, micro letter service, etc., according to the actual situation and the questionnaire feedback situation, the optical valley city O2 O project implementation strategy and scheme is put forward, put forward feasible Suggestions for its development. Make readers of the city circle in the groping stage O2 O business model design, implementation and evaluation have a more clear and intuitive understanding. In thesie, the research process and method of operation of other domestic commercial entities, transformation and practice has certain enlightening significance.