Research On The Construction Of Marketing System Of HC Third Party Financial Company

In recent years, with the rapid development of the continuous improvement of productivity and economy, our country residents income is constantly increasing, professional financial industry emerge as the times require and has demonstrated the broad prospects for development, become a sunrise industry. In this context, the institutions of professional financial investment services appeared in large numbers, and obtain a good development. Third party financial is completely stand in the position of customers, to customers personalized and diversified financial needs as the basis, and provide financing scheme is scientific and reasonable to the customer. Third party financial institutions appear first in the developed countries American and Canada, but our country’s third party financial started very late. Our country’s third party financing in the early twenty-first Century has just begun, and the first started area is Hongkong, the cultivation of professional financial planners in recent years also started, so our country’s third party financing is still at the initial stage of development.This paper draws on the marketing management of domestic and foreign third party financial services institution system construction experience, to HC third party financial company for example, discusses how to construct the marketing management system of third party financial institutions in China in the financial market, in order to help the rapid development in our country financial service market.This paper is divided into five parts, the first part is the introduction of this dissertation, the main research content of the research background, significance, this paper mainly introduces the research and the main method. The second part mainly summarizes the development status of the third party financing at home and abroad. This part points out the basic meaning, third party financial operation mode, and the domestic and foreign third party financial conducted comparative analysis. The third part is the analysis on the status quo of marketing system HC third party financial company. The first part carries on the introduction to HC third party financial company, and analysis of the status quo of marketing system HC third party financial company the main problems, and proposed solutions. The fourth part focuses on the analysis of the construction of HC third party Financial Corporation Marketing system. This part first determines the target market, and then to the marketing of product design, marketing channel construction, marketing mode, the establishment of marketing team management and marketing environment construction has carried on the careful analysis and research. The fifth part puts forward the HC third party financial company marketing system implementation and improvement. This part mainly from the build brand, construction financing electric network, the cultivation of professional financial management personnel, expand the financial market share aspects of the implementation and improvement of marketing system.