Process Management Optimization For New Product Development In Svian Display Company

With the rapid development of modern enterprises, the development process has become a key factor for enterprise development strategy, the internal and external competitive environment is becoming more and more reflected in the changing. Process management of new product development has become an important way to enhance the competitiveness of the brand enterprises and manufacturing enterprises, especially in the consumer electronics industry is particularly prominent.Svian as the consumer electronic products enterprises, due to the rapid development of science and technology, often short six months is relatively large update technology, the development cycle of products more and more compact, the life cycle of products is also more and more short. Therefore, the vitality of a good and effective new product development process of an enterprise is very important. It is in urgent need of a good new product development process to enable enterprises to quickly launch the mainstream or new technology products, so that the development of enterprises in an invincible position. In this paper, the development process of Svian and mass production into as the research object. The main analysis of Svian in the consumer electronics industry in the development process, and describes the implementation process of the new product development process management loose environment, put forward the strategic business plan, cost structure, suitable for the construction of project team, the best, the reasonable milepost plan is the development of process improvement. To know the advance direction of the market at the beginning of the project, a full assessment of the needs of customers, improve the success rate of the project file. At the same time, in view of the development process of the phase of the audit, risk planning and design cycle, the first shipments of optimization methods is presented, which has achieved good effects in the actual implementation process. Practice has proved that the last Svian, quickly go through the development process optimization of growing pains, and realize the strategic target of the development process and management of enterprise, at the same time, can make the enterprise own innovation to constantly improve the level of management entity.