The Study Of (Cao Jinghua)Ultrafine Granular Powder Of Herbal Medicine Market Marketing Strategy Research

Objective(Cao Jinghua)Ultrafine Granular Powder of Herbal Medicine by ciic pharmaceutical group co.,LTD.,zhongshan city research and developed a new type of Chinese medicine yinpian.The product is through modern airflow smashing technology to traditional Chinese medicine yinpian processing to the D90<45um(including powder 300 mesh),and then by ciic core patented technology(don't add molding technology)made from 30-100 dry granular yinpian.Such products,the biggest characteristic is exactly the same as that of the original traditional yinpian material foundation,is an effective form of modern application of traditional Chinese medical theory,with safe,efficient,natural,the advantages of convenient use,is the current market popular health security products.Ultrafine Granular Powder of Herbal Medicine since 2011 to enter the market sales,experienced a pilot while promoting grope for the sales process.Because of the lack of deep analysis of the product to the market and positioning,did not form system and complete marketing strategy of broken wall of Chinese medicine yinpian,combined with the product specification is not complete,imperfect channel network,marketing team construction time is short,low product market share.Therefore,how to develop marketing strategies for Ultrafine Granular Powder of Herbal Medicine,improve product market share,is particularly important.methodsFirst of all,This research project through literature research,macro environment domestic Chinese medicine,Chinese medicine yinpian market present situation,Ultrafine Granular Powder of Herbal Medicine product characteristics,summarized the progress of the theory of marketing strategy analysis;And then through the PEST analysis,SWOT analysis,the wall slices of traditional Chinese medicine market analyze the internal and external environment;Through the STP analysis was carried out on the product market positioning,design the wall slices of traditional Chinese medicine(TCM)marketing mix strategy;Marketing practice to guide the pilot unit,the result of the marketing practice to make evaluation,and finally put forward Ultrafine Granular Powder of Herbal Medicine Market marketing strategy mix strategy.resultsFor the first time established a new product(Cao Jinghua)Ultrafine Granular Powder of Herbal Medicine Market marketing strategy mix strategy(4P+ 2).Specific marketing mix strategy is:through the combination of sales for the item sales product strategy;Than the consumer psychological price slightly higher price strategy;With the national hundred strong chain,prefecture-level mainstream chain as the main channel strategy;Cooperate with employee training,print ads,and terminal try drinking promotion strategy;With the help of a heap,pharmacy alliance,website platform for brand construction and by introducing a stepwise talent team(master,bachelor,junior and other different professional level of education),division of labor training,professional quality is strong,stable structure of team building strategy.Eventually form(Cao Jinghua)Ultrafine Granular Powder of Herbal Medicine(4P + 2)marketing mix strategy."Demand" to "create demand".Through the terminal try drinking "experiential marketing",such as communication with customers,understand customer needs,consumer education,instilling health care concept,make consumers from passive to receive health knowledge into active regimen,marketing mode from "to meet customer demand" to "create customer demand".conclusionThis study established the wall slices of traditional Chinese medicine marketing mix strategy(4P + 2)is very suitable for(Cao Jinghua)Ultrafine Granular Powder of Herbal Medicine have achieved good results,is very important to improve product market share has provided the direction,means and basis.Hope that through the analysis and research of this article,can help(Cao Jinghua)Ultrafine Granular Powder of Herbal Medicine slices on product positioning and marketing strategy formulation is more accurate and scientific,solve the problems of the current product sales,improve the product's market share,at the same time,hope to beginning to products sold in the domestic Chinese medicine pharmaceutical enterprise in the aspect of marketing strategy to provide certain guidance and reference.