The Yongxin Boutique Supermarket Store Layout Improvement Program

In today's world, supermarket has become an indispensable part of people's life, people are used to go to the supermarket to buy the necessary articles for daily use. And the emergence of the boutique supermarket aims at senior white-collar workers and foreigners, who has high quality of life requirements, and passionate about buying high-end consumer goods. Boutique supermarket always located in high-end shopping center, core city CBD and developed business circle, such as the international community, to meet the daily consumption of high-end customers. Therefore, Boutique supermarket should taking customers as the center, and pay more attention to attract consumers and Make consumers shopping more convenient when layout and display goods.This article take YongXin boutique supermarket Joy City shop as an example, research and analysis its store layout and product display. First introduce the selected topic background and significance, as well as the development of domestic and international boutique supermarket. Then use the theory of magnetic point and Systematic Layout Planning to analyze the boutique supermarket market positioning. And then combine with the results of field trips theoretical analysis the store layout design of YongXin boutique supermarket Joy City shop to find out the problems. And reorganize the overall layout of YongXin boutique supermarket Joy City shop through the analysis of other boutique supermarket. Finally, evaluate the business ability, marketing ability, development ability and management ability of YongXin boutique supermarket Joy City shop.Finally, through the Systematic Layout Planning (SLP) model used in the analysis of the overall layout of the boutique supermarket, and the results and status of the city's layout YongXin boutique supermarket compare, analyze the overall layout of the supermarket to pay attention to issues raised within the store layout improvement program design. Through theoretical point magnet, attracting the attention of local customers configure the appropriate merchandise to promote sales, and this configuration can guide customers to extend the time for consumers to stay in the store, customers achieve the objective to increase the proportion of the rate of impulse buying.