Research On Hunan Telecom CDMA Distribution Channel Strategy

China telecom has in2008for CDMA mobile licence, and make a decision of the state-owned assets supervision, and the China unicom CDMA network operation by China telecom, China telecom in the whole operation after receiving CDMA network, in2009official operation3G business, at the same time in the fierce market competition, hunan communication market of mobile communication competition is becoming increasingly fierce, the operators, imitate each other after each other, and products from price or whatever are more and more close to the quality. Single competitive participant in order to obtain stable market advantage has become increasingly difficult. Market competition has gradually shifted from the products to ability. No doubt, Channel operation capability is the most important spect of capacity to integrated operators. Enhancing the operational capacity of marketing channels effectively, has the key to winning in the vehement competition. Hunan telecommunications in the mobile communications market in hunan province belongs to the newcomers, in the face of China mobile and China unicom this powerful opponent, how to rapidly develop efficient Distuibution channels, in the fierce competition in hunan telecommunications development, become necessary in the face of theoretical and practical problem.This paper first analyzes the telecom industry background and channel characteristics, through the analysis of the market marketing theory and summarized marketing channel theory, combined with the research of the telecommunications, analyzes the characteristics of marketing channel hunan telecommunications make necessity and urgency of the CDMA Distribution channel system, and how to build a more efficient from the latitude of Distribution channel system, and how to apply the scientific method to strengthen the management of Distribution channels, how to strengthen the control over how to promote channel, and channel marketing ability and so on several aspects emphatically expounds hunan telecommunications CDMA Distribution channel design and implementation. To improve the hunan telecom company overall marketing ability and service ability, strengthens the market the core competitiveness of the goal.