Empirical Research Of China Telecom CDMA Mobile Phone Network Marketing Model

Based on the current development of China’s mobile phone market, becomingthe largest electronics market. At present, the proportion of users in Europe net salesplatform operators to purchase customized mobile phones reached60%, it can be saiddomestic carriers phone network marketing there is still much room for development.The author has long been engaged in work related to China Telecom, the CDMAmobile phone network marketing model for a lot of exploration and research, hasaccumulated a detailed historical data and practical basis. Firstly, through a literaturereview of relevant theory and research network marketing to sort out a clear directionand the focus of this study. Secondly, from the perspective of consumers, consumeranalysis of network characteristics, and factors that influence consumer onlineshopping behavior. Then, through the analysis of the history and practice ofaccumulating data on the factors that influence consumer choice to analyze networkpurchase.Finally, this paper puts forward China Telecom CDMA mobile phone salesnetwork in product pricing, network channel development, media promotion, servicesystem construction and other aspects of themarketing strategy.