The Study On Marketing Channel Strategy Of Harbin Telecom CDMA

The China’s telecommunications industry developed rapidly In recent years,the major operators competitive increasingly between each other,Thus it isreflected that the growing importance of marketing channels. the whole era ofbusiness competition, as the issuance of3G licenses,who can achieve theeffective management of marketing channels who will be able in the fiercemarket competition in an invincible position. How to improve the performance ofthe telecommunications industry marketing channels, so that competition in themarket to play a greater role has been imperative. So the development of apractical and consistent with telecommunications companies to meet marketdemand for the development of standards is extremely important marketingchannel, which is Harbin, a major telecommunications company needed toresolve issues.Firstly, the external environment through Harbin telecommunications,competition, the internal environment of marketing channels in Harbin TelecomCDMA environment analysis, followed by analysis of marketing channels,problems of Harbin Telecom CDMA, Finally, problems in marketing channels forCDMA telecommunications is given in Harbin corresponding solutions. At thesame time to enhance the effectiveness of marketing channels, to enhance itsoperational capabilities, the article on marketing channels have been classified inits own physical channels into social channels, suburban channels and channelsestablished for each type of management strategy accordingly.