| With the full development of mobile internet,mobile phones have become the main channel for people to obtain information.Mobile news is a new form of new media.It can provide users with all-round,continuous and massive information.The fragmented reading style of current mobile news users prefers to use social media platforms to obtain information features.Based on the study of user characteristics,combined with the literature review of the theory of “innovation diffusion theory” and “use and satisfaction theory” technology adoption model theory of classical communication theory,the influencing factors of mobile news user adoption behavior are summarized in four aspects.: Environmental factors,technical factors,quality factors,self-efficacy factors.Through questionnaires and statistical analysis,the assumptions in the model have been significantly supported by the sample data.The research results finally show that the key factors affecting users' adoption of mobile news applications are interpersonal environment,perceived context,usefulness,and content quality.Based on the research results,the paper puts forward the first function of paying attention to interpersonal communication and perceived situations,information acquisition as the application of mobile news,and creating four suggestions for “exclusive news” and paying attention to users' in-depth information requirements. |
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