Book Design Of "Houmin Street Food Stamps"

At present,the tourism books published under the impact of the digital age,to explore a new road of development,not only need to master the quality of content resources,but also to advance with the times,to explore a digital channel,digital presentation of the road.In the traditional publishing to the digital publishing process of transformation,there are also digital transformation concept behind,the use of digital technology is not in place,travel book publishing house is difficult to share the problem of tourism economic dividends.The domestic high popularity of the tourist city have appeared in the seal of this class of travel books,stamped this such a new tourism publishing model,can be used as a fresh trial of publishers,in the predecessor of the basic model,give full play Innovative spirit,the integration of a variety of digital media together to create a multimedia function with a new seal originally.Therefore,under such an idea,the project focuses on creating a new seal of video,audio,H5,WeChat public,paper and other media,as a search for a travel book published in the digital age transition New path.This project is based on the theory of "gatekeeper","use and satisfaction" theory,"4C theory","zero defect" theory and "theory of media fusion''.After a large number of interviews and field experience,20 brands of old stores,as its object,for each of the different types of diet,the Internet to collect relevant information,check the food website customers comment on them,according to the information obtained,ask questions,about time to interview,take pictures,Revised draft,finalized,and then professional recording audio,design layout,production and other characteristics of the process to complete the book planning.The project mainly includes two products:based on the characteristics of the food culture of Xi'an back to the design,designed to meet the back of the food culture of the exquisite paper version of the seal,"Hui Street Food Seal" and digital products "back to the people." The purpose of this project is to produce a beautifully decorated,with a guide guide function of the“Hui Street Food Seal”,visitors can hand cover the back to find the most delicious and delicious food,but also be able to get stamped to commemorate The At the same time,try to seal the media with the whole media and tourism industry,in the case of risk-free exploration of the format of change.With the paper seal and the combination of digital products model,online and offline at the same time on the back to the old shop to make publicity,making hidden in the alley in the delicious can also come to the public line of sight.