Research On The Application Of Data Social Behavior In The Era Of Big Data

In recent years,the global scientific and business circles and the business community are talking about a topic of "big data." The reason why large data concern,not only because it is following the cloud computing,Internet of things after the information industry is another subversive technological change,but also because it is an information gold mine is a necessity for innovation and competition.With the rapid development of social networks,every Internet user has turned into a data creator and publisher,the amount of data growth rate to a new level.Twitter daily messages sent to reach 170 million,the data generated in the 12 TB or so,only Facebook users point to praise the number of points per day 2.7 billion times,upload 300 million photos,Wikipedia views per month reached 4 billion times.According to statistics from the emergence of human civilization to 2003,all the information stored in the sum of only two days today,equivalent to the amount of data created by humans,the world's largest library of the United States Library of Congress of all collections are insufficient today,the day the amount of data generated by the human extreme parts First,all walks of life are generating massive amounts of data resources,including the scope of the data is also expanding,not only digital,text,sound,video data,people more emotions,feelings and behavior are also translated into data.This paper explores the social network behavior and the collision of large data,with 100 million users of social networking platform through the social behavior of the data,to provide personalized,intelligent advertising push and service extension services,to seize the greater commercial space.