A Preliminary Study On The Capitalization Of Attention Based On User Generated Content

User-generated content(UGC)refers to produce,design and publish content through a media and tools.In an increasingly flat world,UGC is become widespread across the world.As a product with spiritual content,how can UGC form attention aggregation mechanism effectively in the communication platform through a certain content product,and has commercial value,has become the keystone of this paper.This paper finds the internal development motivation of UGC is attention through analysis of the formation and development of UGC and driving forces of social,personal and media,and thinks that the aggregation of attention is the prerequisite for the formation of content resources and the value of commercial development.Combined with case analysis and theoretical discussion,the principle of UGC attention agglomeration is deeply analyzed,the resource mobilization under pull mode,and the progress of service and technology are the dynamic mechanism of attention agglomeration.This paper analyzes the development path of attention resources in UGC and put forward three modes,which is liquidation of attention,attention of grafting and attention capitalization extension then proves the theory by some real cases.