| The development and application of the information system has made amazing prog ress,since the application of the computer in the field of management.So electronic com merce came into being and began to be spread rapidly,bringing not only great impact bu t also unlimited opportunities to the both traditional enterprises and modern enterprise s.Electronic commerce is a totally new kind of commercial transaction which was firstl y came from western country in 1960 s.It benefits commercial transaction by using no pa per,bringing high efficiency and automation.It shows the most charming point of In,Int ernet such as exchanging information quickly and dimming the limits of different area.A ll of those advantages will promote the traditional commercial activities’ reform in the er a of Internet.With its rapid development,the Internet is having increasing influence on people--especially the online shopping mall,which establishes a platform of purchase and sale for the buyers and sellers.Electronic commerce not only changes the marketing methods,but also promotes the strategic thinking and revolution of the companies on managerial ideas,decision-making ways,and work process and so on.Nowadays with the irreversible tendency of information,the global economy is being integrated.For the Chinese enterprises,this is a brand new economic age filled with both opportunities and challenges;for the common people,online shopping is changing their ideas and way of life.In a word,shopping online is very necessary and promising. |