The Financial Performance Evaluation And Analysis Of Yinji Media After Its Listing

Since the 18 th National Congress,the government has paid special attention to the development of cultural media industry,and has introduced a series of policies and regulations to support the development of cultural media industry.But the cultural media industry is currently in a fierce competition,and the market share began to become smaller and smaller,and companies have encountered financing-problems.Listing will be a key step in their future,compared to the complicated procedures and long waiting process of the IPO listing,the listing of buying shell will be an important step,and complete their "curly save the country".Although the current regulatory requirements for buying shell began to become more stringent,for the excellent enterprises,the listing of buying shell can save time costs for them.So this study of cultural media enterprises in the case of listing of buying shell,through the financial performance evaluation to analyze the financial problems,which has a certain value of research.In this paper,the financial performance evaluation of DMG's shell-listing mainly includes three aspects: First,before and after DMG's shell-listing,it describes the main 14 financial indicators for comparative analysis(including profitability capacity,operational capacity,solvency capacity and growth capacity);And then use the factor analysis method to analyze the 14 financial indicators of 20 cultural media enterprises collected from 2012 to 2015,then obtain the corresponding score matrix and comprehensive ranking to judge whether the shell is successful or failed;Finally,based on the above results we analyze the financial problems after the shell,and analyze the reasons.The results show that,first of all,through the comparison of financial indicators,found that in addition to the decline in operating capacity,the company's profitability and solvency performance is better,growth capacity has a more stable growth,so the overall performance of the overall performance in the shell after listing Rising trend.Secondly,through the comprehensive analysis of the financial performance of factor analysis,it shows that on the one hand,the newspaper industry in the shell after the listing of comprehensive evaluation of the ranking increased;the other hand,although the ability to buy shell after the growth and solvency factor ranking rose to the 12 th Bit,but the operating ability factor is in the shell after the drop to the first five.Finally,the analysis of the reasons for the decline in operating capacity,pointed out that the decline is the main factor in accounts receivable turnover and inventory turnover rate,mainly due to integrated marketing business in 2015 more income decline,film and television drama business cycle longer,film and television drama Talk about the business accounted for more and more inventory.Comprehensive analysis,the Indian media in the operation of the larger capacity of the problem,this in-depth analysis,found that enterprises in the shell after the listing in order to expand their own business scale,continue to increase the investment in film and television industry,thus weakening the original Integrated marketing business.In addition,the expansion rate is faster,making the proportion of inventory increased,resulting in the corresponding level of enterprise asset management.This paper has a certain objectivity to the results of the financial performance evaluation of DMG,and the conclusion can also make some reference for the managers of DMG,and deepen the research on the financial performance evaluation of the cultural media enterprises.