Research On Financial Risk Of Backdoor Listing Of New Media Marketing Companies ——Take IMS's Listing Of "Shell Buying + Absorption?Merger" As An Example

In the context of the supply side combined with the new reform,the rapid development of the mobile Internet has led to the emergence of the online Red economy,which has made great contributions to the income generation of operators,the acceleration of the development of the market economy,and the alleviation of economic pressure.Since 2015,the market scale of online Red economy has maintained a rapid growth rate,and the new media marketing industry has grown rapidly.Its prospect is good.In order to meet the strategic needs of the rapid development of enterprises,many enterprises will seek a way of rapid listing to broaden financing channels and meet the strategic development of enterprises.As for the way of listing,many enterprises will choose IPO and backdoor listing.In contrast,backdoor listing can better meet the needs of rapid listing in terms of audit efficiency and conditions.There are great risks and obstacles in the traditional backdoor listing mode.Since the policy was slightly relaxed in 2018,backdoor listing transactions have become slightly active,and various new backdoor methods have begun to appear.Among them,the "shell buying + absorption and merger" method is more advantageous.In essence,it will obtain actual control and asset injection simultaneously,reducing a lot of financial risks,Tianxiaxiu backdoor St Huiqiu and Wanmo backdoor Gongda electroacoustics were successfully listed in this way.Through the research,it is found that in order to achieve rapid listing,it is not only necessary to design an appropriate scheme,but also need to comprehensively consider the financial risks that will be caused behind the scheme and how to effectively implement the control.As a representative of the new media marketing industry,tianxiaxiu needs a lot of financial support for the sustainable development of technology and market expansion.However,the financing channels of non listed companies are limited,and the strategic development is urgent.Therefore,under the circumstances of relaxed regulatory policies,continuous positive mergers and acquisitions,and strong withdrawal intention of major shareholders of shell companies,it seizes the appropriate opportunity to be listed and chooses the "shell buying + absorption and merger" mode to be listed successfully.Based on this case,on the basis of reading a lot of relevant theoretical literature,combined with the characteristics of the new media marketing industry under the online Red economy,this paper uses a combination of qualitative and quantitative methods to identify and analyze the financial risks in the process of backdoor listing,and evaluates the financial risks.It is considered that the new media marketing company tianxiaxiu has different degrees of financial risks in the shell selection stage,the "shell buying + absorption and merger" stage and the integration stage.From this case,it can be seen that the "shell buying + absorption and merger" listing mode adopted by tianxiaxiu is worth learning from.Being familiar with national policies,selecting appropriate shell resources and transaction paths can effectively reduce the financial risk in the shell selecting stage.Determining appropriate payment methods and reasonably reducing financing risk in the "shell buying + absorption and merger" stage play a vital role in controlling financial risk.At the same time,More attention should be paid to the risk of restructuring in the integration stage.In order to reduce the financial risk of backdoor listing as a whole,we should do a good job in the identification,analysis and control of financial risk in different stages.The research on the financial risk of backdoor listing in this paper hopes to provide reference for other enterprises to control financial risk.