Massive Open Online Courses(MOOC)has rised a heated discussion in the field of academy and education since the autumn of 2011.The construction of Internet Platform provides great opportunities of information sharing with teachers and students.Actually,The media technology increases the tolerance of communication platform and provide the audience more options,moreover it pushes the transformation of industry.With the rapid improvement of Big Data,online study can get reaction as soon as possible,which provides great opportunities to study at home.MOOC,as a new type of online education pattern,is becoming more and more mature,even the information technology provides a guidance for online study,the changing of the user's demands make online study become newer and newer.Under the circumstances of mass communication,the attitude of users have great effects on the future of MOOC.The assessment of the motivation and user's habits benefits for the evaluation systems of MOOC users,and provides a references of producers.Related to the research methods are participant observation,questionnaire and behavior analysis,dialectical analysis and inductive analysis.Body part comprises four chapters.The first chapter overviews "MOOC" and make an introduction of MOOC,the second and third chapter use coding \ decoding theory,analyzes the communication model of MOOC.The fourth chapter analyzes the users of MOOC,for how frequency do they use and how they expect to get from MOOC and continues to analyze the factor which push users to use it.. |