The Practice Research Of The Mass Line Report Of The "Border Area Mass Report"

Created on March 25th 1940 in Yan'an, The Border Mass is the Shaanxi-Gansu-Ningxia Border Region Party Commission newspaper and CPC Central Committee North-West Bureau Party Commission newspaper, and also is the popularization newspaper suitable for the mass needs.As the most "intimate" mass newspaper in Yan'an stage, The Border Mass is the paradigm for media to practice mass line. It consistently sticks to the newspaper tenet of "founding the newspaper popular among the mass", truly implements "come from the mass and go to the mass", cares for the mass, serves the mass and wins favor and reputation by accurate language, rich themes and diversified genres. On one hand, it sticks to come from the mass and run newspaper with the help of the mass. It actively integrates into mass's life, critically absorbs essence in mass culture and broadly advocates the mass to participate in running newspaper. On the other hand, it strives to go back to the mass, takes serving the mass as the ultimate goal, adapts to the border people with backward culture background by simple, specific, concise and sharp language. It delivers Party's polices and guidelines by pleasant form and stabilizes people's heart in the border region. In addition, it also provides help and guidance according to people's actual needs, promotes mass's life and production, actively promotes and encourages to read newspaper, thus making efforts to improve mass's cultural level. From content to form, from theory to practice, mass line practice activities consistently accompany the development and expanding of The Border Mass.Since the 18th National Party Congress, the whole nation has broadly developed mass line education activity. Media at all places not only is the battle position for promoting and reporting mass line practices, but also develops broad mass line education activity, which has good social effect. In this background, summary on the successful experience of The Border Mass has guiding role for the media development in current stage in our country.