The Research On The Mass

The Mass, birthing in 1940's initial stage, was a popular newspaper led by Communist Party of China. Its readers were the masses and the cadres at the basic level of the Shanxi-Gansu-Ningxia Border Region. And The Mass was an important constituent of the Shanxi-Gansu-Ningxia Border Region Journalism.Being 13 years development, The Mass had experienced the Anti-Japanese War and the Liberation War. The staff members of The Mass had paid hardship work in very bad living environment to ensure that the newspaper published regularly. As the Central Committee of CPC Northwest Bureau's official newspaper, The Mass had transmitted the information immediately, released the principles and policies positively, and concerned the production and life of the mass in a war situation. It had played a good role in promoting the various constructions of the border region.Popularization was the most famous characteristic of The Mass. It had established a popularize communication process in order to meet the needs of the mass. From the content to the external form, from the information source to the channel, they had had the character of popularization. Facts had proved that the news reports in The Mass that concerned the masses, made a strong effect of publicity and the social impact.The Mass was the initiator and experimenter of popularize movement of newspaper in the Shanxi-Gansu-Ningxia Border Region. It had published three popularize books and newspaper: The Mass Writing, The Mass Supplement and The Mass Weekly, which ensured the popularize movement of newspaper having developed actively.