| With the continuous development of the mobile Internet, e-commerce has gradually shifted from the traditional PC terminal to the mobile terminal. With the development of mobile c-commerce, the marketing mode of the business and the consumer’s shopping experience are more diversified. Many traditional electricity suppliers have launched their own APP applications, so that consumers can easily shop. Ushered in the era of mobile c-commerce, while the use of APP to establish a good connection between businesses and consumers trading platform has been a matter of urgency.From the point of view of user experience, this paper studies the basic theory and principle of APP interaction design and interface design. The main research contents include:first. to a large number of domestic and foreign APP design and development of electronic commerce literature, investigation, analysis and research by the electricity supplier for APP products at home and abroad, summed up the current market popular consumer electricity supplier APP, analyzed the current situation and development trend of domestic and international electricity supplier APP. Then the interaction design, UI interface design, user experience design and other related business context dimension theory combined with APP research, the electricity supplier APP design related principles and methods, and its application in the design practice of friends purchased mobile phone APP in the ocean ". In the design, according to the characteristics of friends purchased mainly located in Hunan ocean "native, established three common local user model and conducted a questionnaire survey on the target user groups, analysis of the existing consumer’s daily mobile phone network usage, network shopping and participation on the mobile electricity supplier APP requirements and recommendations, the user needs to be describes the task decomposition and related functional description of Friends of Ahai outsourcing "overall demand for interactive model, system function and information architecture from three aspects of the analysis, thinking and analysis and multi angle product demand combined with the business model and operation, respectively from the self combining online and offline O2O mode, allowing third party access the platform B2C mode and company anniversary of the operation of the three starting point to summarize and conceive of three sets for businesses and consumers to use APP. Finally combined with the theoretical principles of interaction design and interface design, APP prototype design and visual design, the production of visual effects. At present, the project has been successfully on-line and put into use.The research results of the thesis will solve how to effectively build a business enterprise and meet the consumer demand of APP, and provides a feasible method for ideas and business class APP development, combined with the development of APP the design of the current market, to provide the corresponding reference for the related industries. |
