From 1984 To 2016, The People's Daily's Concept Of The Chinese Women's Volleyball Olympics Was Changed

The 31st Summer Olympic Games was successfully held in Rio de Janeiro,Brazil in August 6th,2016,welcoming a new round of“Olympic heat”.After 12 years,the Chinese women's volleyball team won the world champion again with the“never give up”spirit,won the national people's cheer and applause,which will be an opportunity for the mainstream media to report well with this global media events,Olympic Games.With the ever-changing media environment,we enter the era of“everyone is a microphone”,it is important for the mainstream media to show their own charm in sports spreading.This paper takes the People's Daily report of Chinese women's volleyball team in nine Olympics Games from 1984 to 2016 as the research sample,and takes the report idea as the cut-off point,researching how can the People's Daily changed the report idea,improving the quality of sports communication and acting as the role of good public opinion leader from the perspectives of sports communication.Based on the theoretical background of frame theory,I'm using text analysis and comparative analysis to quantitatively analyze the samples of the 9th women's volleyball Olympic Games,from the perspective of the numbers,standpoints,sources and types of reports to summarize the profile of Olympics Games report of women volleyball and its presentation of the theme of the Olympic culture,the way of illustrations,the diverse and interactive of source and positive public opinion guidance,as the four major Olympic reporting features.On the base of this analysis,I analyze the development of the concept behind the report of women volleyball of the People's Daily in different historical periods,“mobilization publicity period”(1984-1996),“recipient center period”(2000-2008)and“people-oriented period”(2012-2016).The author combined with political,economic and other external factors and the environment of different eras,comparing the three different periods vertically with comparative analysis.The study found that the concept of People's Daily has achieved three obvious changes,that is,from the mobilization of publicity to the de-political transition,from de-political report to the specialization of report,with the changing times,now the idea changed from the "gold first" to the "People-oriented",and summarize the reason of the idea evolution and the possible problems in the report one by one.And then explores the thinking and enlightenment of the change of the report concept of the women's volleyball in Olympic Games,and tries to seek the corresponding countermeasures from the angle of the idea of innovation and the two paths of content and form.The results show that the People's Daily should explore the contents of the report with the pioneering vision,reporting with ever-changing form innovation,making the women's volleyball Olympic Games related report well,and telling the story of Olympic Games as the role of China's largest newspaper.