| With the rapid development of China’s economy,people’s living standards continue to increase,and people pay more and more attention to their health problems,Also,more and more people will initiatively take the chance to choose to go to fitness clubs and other fitness places for physical exercise.At the same time,China’s medical security services are becoming more and more perfect,and medicare card side of the balance increases,and officials point out that by the end of 2012,the national urban basic medical insurance will have accumulated balance of 764.4 billion yuan.Fund surplus rate is not conducive to play the role of protection.Furthermore,medical insurance system needs to change the concept,reduce the balance and improve the reimbursement ratio.With the implementation of mass fitness in China,the implementation of health insurance system improves China’s national conditions and through various means of publicity,it also guide more people to participate in fitness activities,implementing and promoting the "brush health insurance card fitness".It is of great significance to carry out the scientific development of the nationwide fitness activities,and it has a huge propelling effect on the sports economy of our country.The use of health insurance card to buy fitness services policy firstly started in Suzhou City,"Sunshine Fitness Card" was promulgated in 2005,after continuous development and improvement,and ultimately the formation of the Medicare card and fitness card combination of this model,direct use of Medicare card Health club for fitness cost settlement.On October 2014,the State Council promulgated the "State Council on Accelerating the Development of Sports Industry to promote the sports consumption of a number of opinions".To a certain extent,it promotes the implementation of this measure progress.This study,based on the present situation of "brush health insurance card fitness" model in China,uses literature review,interview,questionnaire survey,mathematical statistics,comparative analysis and other relevant theories to analyze the current situation of "brush health insurance card fitness".The implementation of the impact of mass sports fitness consumption affects many factors such as objective and in-depth investigation and analysis,from the perspective of management and sociology of the objective and in-depth demonstration of the implementation of "brush health insurance card fitness" model of importance.Research indicates:1.China is currently in the rapid development of the sports industry,and the implementation of "health insurance card fitness" model will be beneficial to other aspects of idle funds to the development of sports industry up,and the development of China’s sports industry has a certain role in promoting.2.In Suzhou,the implementation of the "health insurance card fitness" model appear in earlier areas,and social effects are more obvious,but there are some areas supporting policies which are imperfect,affecting the "brush health insurance card fitness" model development.3.Suzhou City,with the implementation of the "brush health insurance card fitness" mode,the designated medical insurance card balance can be transferred to the fitness card mode.The survey results show that the public can use the "brush health insurance card health" model highly and enthusiasticly.4.Suzhou City,the use of health insurance card for fitness has consumption and interest,age,project settings,service prices and the relationship between the fitness coach is more close.Consumption of health insurance card is used for the majority of people with higher education,aged 25-45 years old green,middle-aged majority,slightly higher than women in men.5.Suzhou City can use health insurance card credit card fitness club mainly for private,fitness on the stadium’s fitness project,service quality and price of basic satisfaction.In view of the "brush health insurance card fitness" fitness model in the country,it is possible to carry out exploration and countermeasures recommendations.The government plays a functional advantage,and they use administrative means to promote the "brush health insurance card fitness" model in the development,improvement of legal system and market standardization.Sports sector aims to establish cooperative fitness facilities conditions and price standards,and pays attention to publicity,improves the combination of China’s sports and health fitness mode of management. |