Research On The Promotion Of Ideological Discourse Power In Colleges And Universities In The New Media Era

Colleges and universities are not only an important place for the country to train talents,but also a frontier for ideological work.The arrival of the new media era not only brings convenience to the spread of Marxist ideology in colleges and universities,but also provides a channel for the spread of non-mainstream ideological discourse.To a certain extent,it weakens college students' recognition of mainstream ideological discourse,and the ideological discourse right of colleges and universities is impacted.In this grim situation,how to give full play to the guiding power of Marxist ideology to various undertakings in colleges and universities in China,deepen college students' internalized recognition of Marxist ideological discourse,and finally enhance the ideological discourse power in colleges and universities has become an important topic in the field of ideological research in colleges and universities.On the basis of existing research,combined with my own thinking and summary,this paper makes a systematic study on the promotion of ideological discourse right in colleges and universities in the new media era.First of all,by systematically combing the related research results of new media and ideological discourse power in colleges and universities,this paper clarifies the concept,characteristics and role of new media in ideological field,as well as the concept,importance and constituent elements of ideological discourse power in colleges and universities.Secondly,based on the elements of ideological discourse power in colleges and universities,this paper analyzes the present situation of ideological discourse power in colleges and universities in the new media era.New media brings advantages to the ideological discourse right of colleges and universities,but it also brings problems.The virtual nature of the new media environment,the interactive nature of information dissemination and the problems existing in the constituent elements of ideological discourse power in colleges and universities have caused ideological discourse power in colleges and universities to fall into difficulties,which are mainly manifested as insufficient knowledge and ability reserves of discourse subjects,low network media literacy of discourse audiences,unattractive expression of discourse content,improper use of discourse carriers,monologue discourse mode still dominant,and complicated discourse environment.Finally,on the basis of analyzing the principles and goals to be followed in the promotion of ideological discourse right in colleges and universities in the new media era,this paper puts forward effective countermeasures.In principle,the first principle to be followed in promoting the ideological discourse right of colleges and universities is the party's leadership principle,besides that,we should also follow the principle of people-oriented and advancing with the times.From the goal point of view,promoting the construction of socialist universities with Chinese characteristics,consolidating the guiding position of Marxism in China's ideological and cultural fields,and realizing the all-round development of people and the all-round progress of society are all the goals that need to be achieved to enhance the ideological discourse power of universities.From the specific path,it is necessary to cultivate high-quality ideological work team,improve college students' network media literacy,enhance the attractiveness of discourse expression,strengthen the construction of ideological and political courses and new media platform,carry out dialogue-based ideological education and purify the ideological discourse environment on campus.Only by the concerted efforts of the six,can we enhance the discourse power and influence of China's mainstream ideology and provide a steady stream of ideological guarantee and spiritual motivation for realizing the Chinese dream of the great rejuvenation of the Chinese nation.