| Under the new situation of China’s economic system reform, the sustainable development of badminton project has been faced with many new problems and new situations. The government can not meet the needs of the development of the government.China Badminton Club Super League as the first step in the career path of badminton, has a very important significance as well as the duty of the mission. By the State General Administration of sports pingpong feather center and various efforts, China Badminton Club Super League (hereinafter referred to as "Yu Chao League") restarted in 2010, it is the highest level of professional badminton tournament. The holding of badminton super league is the situation of the development of the national social reform and development. It is a positive attempt to move the badminton sport to the professional and market.In this paper, by the method of literature material method, interview method and field survey research methods, such as, the feather super league market promotion in our country, especially in professional badminton club in our country and the basic situation of sichuan division badminton club run in the operation of the status quo and problems are analyzed, and combined with countries such as Denmark Indonesian badminton market development experience, sorting out the measures suitable to China’s feather super league market promotion, marketing promotion for our country feather super league to provide theoretical support and practical support. |
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