Research On The Brand Promotion Strategy Of Women's Chinese Basketball League

Women's Chinese Basketball Association(hereinafter referred to as the WCBA league)was founded in 2002,is the Chinese Basketball Association of the highest level of China Women's Basketball tournament,after 17 seasons development up to now,its brand influence and market scale has been disappointing.In the CPC central committee made new deployment for our country sports enterprise development,intensify the reform of the background of the Chinese basketball association,a support team development plan,the plan expect format reform promoting women's basketball team training and market development,in order to enhance the overall competitive level of the Chinese women's basketball team and brand influence,therefore have a higher request for the WCBA league brand promotion.This study applies branding,marketing and other disciplines knowledge,through literature reading,field visits,interviews and logical analysis and other research methods,to study the WCBA League brand promotion status,brand promotion problems and brand promotion strategies.After analysis and research,it is considered that the main problems existing in the WCBA League brand promotion are the disconnection between league management and management,the promotion of post personnel,the lack of competition level,the lagging of club construction and the simplistic transmission channel.Key Words: WCBA League;Brand Promotion;Strategy.The WCBA League is the typical experience of products,according to the type of brand experience and brand experience factor,put forward the WCBA League brand promotion strategy: the quality of game strategy(rational competition system;improve the players,coaches,referees occupation accomplishment;improve the level of organization);image strategy(sound management,sound system;packaging team.Build star;development planning;merchandise);public relations strategy(the construction of WEB2.0 platform Fans Organization;increase competitionentertainment;build fans interactive platform;design experience of basketball activities;to strengthen the city);media strategy(Interactive;friendly media;live in diverse forms;broadcast content);sponsor relationship strategy(diversified season period cooperation and non cooperation season).