Cba League Market Operations Research

Chinese Basketball Association, (as follows called CBA) which has already experienced 11 seasons'baptisms, obtains the world-renowned result. However, as one of sports structural reform objects, CBA basketball league tournament of our country only can say is at the preliminary exploration stage. There are a lot of problems to be solved in many aspects, such as the external environment, the market supply and demand, and internal operation mechanism. In order to develop the Chinese basketball enterprise further, a research of the operation management from the theory aspect is extremely essential. Only if CBA basketball league tournament is curried on the internationalization, the specialization and standardization, the Chinese basketball enterprise development can obtain the further impetus. Based on the above reasons, the thesis utilizes the literature material method, the contrast analytic method, the demonstration analytic method and the logical analytic method to make a sharp contrast of Chinese CBA basketball league tournament and American NBA basketball league tournament (National Basketball Association, as follows called NBA) in the following aspects: the background, the operation mechanism (entrusts agent mechanism), exterior policy, internal system and so on. Moreover, the thesis also analyses the environment of CBA's generation and development, the main body of demand, then discovers some of the CBA existing problems, and explores measures against these problems. The thesis draws the following conclusion and gives some suggestion:Conclusion:First, The birth of NBA league tournament is the product that investors cater to the market requirement. The development of NBA is a complex, dynamic, the multi- factors mutually blends process. The NBA development course may approximately divide into three stages, namely outset stage (1946-1956), consolidated stage (1957-1978) and mature...