| With the rapid development of economy and the continuous progress of society, China's tourism industry has achieved a high level of development. With the continuous improvement of people's living standards, people's values have changed, no longer is the need of the body, but more attention to the pursuit of psychological satisfaction. At the same time, people are no longer limited to travel to view the requirements of the beautiful scenery, but more attention in the experience of their own participation. Sports tourism, a special form of tourism, is a kind of enjoyment and participation. It also can meet the needs of modern tourism increasing. Nowadays, sports tourism has become an important part of the tourism industry. It also plays an important role in people's social life and economic life. In particular, the large-scale sporting events held in China's competitive sports and sports in the increase, but also stimulate the enthusiasm of people's sports tourism consumption. Under the background of sports industry development, sports tourism has a new mission, and there are more opportunities and challenges.Yangma Island is located in Muping district from land north of 6 kilometers. The transportation of it is convenient.Yangma Island Resort is a national 4A level scenic spots. Yangma Island has beautiful scenery, and the sports tourism resources of it are very rich. Part of the island sports tourism project has been initially developed. But there are many problems in the process of the development of sports tourism. Such as product development level is low, lack of market orientation, management system lag and so on. The Yangma island resources characteristics of regional environment and the island decided Yangma Island sports tourism development can not apply the existing theory. Only in reference to other areas on the basis of the development of sports tourism, building in line with the characteristics of resources Yangma Island sports tourism development mode.At the same time put forward the suitable Yangma Island sports tourism management system and marketing methods to provide guidance for the later development.This paper will develop tourism theory and foster the development of sports tourism combined with the practical needs of the Yangma Island. As to support the development of sports tourism as a theoretical basis for it. A deeply study had been made on the status of the development of sports tourism in Yangma Island with using the method of literature, interview and on-the-spot investigation. The distribution of Yangma island's sports tourism resources had been inspected inorde to understand the current situation of the development of resources.This paper reference”Some opinions on accelerating the development of sports industry and promoting sports consumption”,”A general planning Yangma Island tourist resort area of Shandong city in Yantai Province” and other documents of the specific content to clear the government's relevant policies for sports tourism and the general goal of Yangma Island Tourism Development.A development method is proposed by analyzing the existing problems of sports tourism resources and the development of sports tourism in the Yangma Island. The regional tourism cooperation theory, the theory of comparative advantage, the theory of time and other tourism development also had been combined with.Recommendation Yangma sports tourism development process to its own advantages in resources and geographic conditions characteristic combination. Explore the depth of horse cultural resources, rich tourism equestrian sports content, to enhance professionalism. Development of marine advantages of the project, rich sports tourism products, improve service quality sports tourism, sports tourism to meet the needs of tourists. Joint interest within the region together to create sports tourism routes, shared sports tourism resources. Optimize the management business model, and take government-led, extensively absorb social resources, accelerate the construction of sports tourism, while focusing on training and the introduction of human resources, with advanced talent service sports tourism development.I hope this study can enrich the theoretical system of raising the development of sports tourism to a certain extent in Yangma Island and to provide guidance for the sustainable development of sports tourism Yangma Island. At the same time I also hope to make contributions for the rapid development of sports tourism inYangma Island. |
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