Research On The WeChat Communication Behavior Of Chinese Youth Groups In The New Media Age

With the wide application of the rapid development of mobile Internet, smart phones, people gradually transferred from the computer to the mobile client, people expect more exchange of information and interaction through QQ, MSN and Wechat,Weibo mobile client, hope the network information interactive communities can be more immediate, convenient and effective. Micro-channel, that is, in this environment came into the handset. Therefore, the propagation behavior of micro-channel is a very important practical significance.This paper aims from a sociological point of view, to Luoyang municipal districts youth groups as a sample to see the small micro-channel propagation behavior of a large study of youth groups, through the micro-channel generation to sort out the background of the development of related research, as well as Total micro-channel characteristics, and thus the Wechat propagation characteristics are summarized in detail. This paper also analyzes the existing mode of transmission, communication functions and features of the micro-channel associated propagation modes, according to previous studies, combined with population characteristics youth groups, and thus our youth groups through the propagation of micro-letters and other new media will be the study. To more clearly describe the propagation of micro-channel in the new media age youth groups.Thesis consists of six departments, the first chapter, it is the previous studies and summarized, and key concepts of the new media age, the media, youth groups and micro-letters, etc. are defined and described. The paper studies are focusing on key concepts; status of micro-channel communication for our youth group chapter, the author discusses several aspects of youth groups WeChat use profiles, micro-channel propagation characteristics, micro-channel communications function and a comparison with other APP, etc., in order to more profound is micro-channel propagation behavior Luoyang youth groups pave the way; the third chapter was quantitative part of this study, the author by selecting Luoyang municipal districts of three representative cell sample survey, so the data is analyzed and summarized by the recovered data analysis "speak with the facts," explained the micro-channel propagation behavior characteristics Luoyang youth groups, so as to Chapter IV explore the micro-channel propagation behavior of youth groups in the problems, causes of the problem in the final analysis according to the current situation in China, and the fifth Chapter how to regulate the micro-channel communication behavior of youth groups to provide specific basis; Chapter VI was the last full summary, the author of this chapter is to summarize the full text of the study and summary.In this paper, a deeper analysis of the micro intent hope this letter now, the more successful cases, enabling new media era of how to properly guide the propagation behavior of youth groups, to enhance the people’s ability to communicate and so on by the general public’s attention and put an end to disrupt daily life events through information dissemination of new media.