Research On The Effect Of New Media Communication Of Political Affairs Of Grass-root Organizations Of Youth League

With the rapid development of the Internet and the advent of the era of artificial intelligence,more and more Internet users tend to receive information through platforms such as Weibo,Wechat and Tiktok.Against this backdrop,the government has opened the door to new media of government affairs by opening government affairs microblogs.Ideas on promoting the healthy and orderly development of new media of government affairs of the General Office of the State Council is issued,which shows that the development of new media of government affairs is the trend of the times and the general tendency.Therefore,it is a difficult problem for every organization of goverment affairs to improve the efficiency of communication in the new media.In this context,the amount of information dissemination is also showing a trend of massive growth.The occurrence of this phenomenon has brought new challenges to governments at all levels.With the increasing complexity of the network communication environment,all kinds of false negative information and all kinds of deceptive remarks can easily have a negative impact on the values of netizens,and it is easy to promote the dissemination of bad information on the Internet.Therefore,governments at all levels should play their own organizational and management roles in this environment,and by adopting various methods,give full play to the excellent characteristics of new media,eliminate the disadvantages of new media,and create a good environment for information dissemination of new media in government affairs.environment,effectively play the role of transmitting information,contacting the masses,and leading ideas,create a good image of yourself,and comprehensively improve your work quality and work efficiency.In the long-term practice of revolution,construction and reform in China,the Communist Youth League has closely revolved around the central work of the party,carried out fruitful ideological and political work,consolidated and expanded the youth mass base led by the party,and formed a foundation that includes political attributes,fundamental The fine tradition of ideological and political work including tasks,historical missions,action directions and work goals.After a long period of historical accumulation,the Chinese Communist Youth League has long become an indispensable and important part of social development.To a certain extent,the work of the Communist Youth League is also a part of the government’s work.It not only needs more attention,but also in the process of information dissemination.It is also necessary to make good use of new media,closely connect with youth groups,and play a leading role in the organization.Grassroots league organisations are a microcosm of government and play an important role in reaching out and educating youth groups.This paper analyses the communication effects of grassroots league organizations through the method of empirical research.The main factors found to influence communication effect of new media of grassroots government affairs are as follows: poor quality of released information and unattractive content;Insufficient attention to communication methods of new media and Less Credibility for Platform;Lower stickness of fans and lack of participation among Internet users.The following situations are proposed to suit the remedy to the case: Enriching communication methods of content and improving communication effects of information;Enriching the communication content of information and increasing the interest of Internet users in reading;improving operation mechanism of platforms to achieve standardized publicity;improve methods of interaction and techniques of releasing information to increase users’ stickness.The intention of the paper is to provide a corresponding theoretical basis for the grassroots youth league organizations’ new media of the government affairs to enhance communication effects through the above research and analysis.