The Protection Of Consumers' Right To Know In Online Transactions

In recent years,online shopping has brought the public more convenient consumer experience,along with the network technology and the popularity of smartphone applications,a growing number of consumers to experience the fun of online shopping,never leave home can browse the full of beautiful commodities,look around the world for global goods.Internet distribution platform provides a more convenient shopping channel shoppers,but this kind of new shopping channels also greatly increase the risk of consumer rights and interests are violated.Caused by the network of virtual and remote,the consumer holds the trading information highlighted weaknesses,network transactions are bear the brunt of the consumers' right to know,due to the complaints of rights protection mechanism of immature and proof many obstacles,consumer confidence in online transactions and enthusiasm was deeply hurt.If consumers right to know in online transactions without proper protection problems exist for a long time,will greatly influence the healthy development of China's online market.This paper is divided into four parts:the first part through the method of case analysis leads to consumers right infringement problems in network transactions;The second part of research in network transactions of the connotation,features and importance of consumers' right to know;The third part discusses the analysis of consumers' right to know in online trading situation and the cause of the infringement;The fourth part,from the legislation,law enforcement,judicial and consumer oneself perfect four aspects,to improve the network trading recommendations to the protection of the consumers' right to know,to crack network transactions of consumers' right to know the problem of infringement,to promote the vigorous development of BSFLP network trading market in China.