Cross-cultural Art Project Expansion Strategy Research

"The Belt and Road" initiative,once again laid the important status of "Intercultural Communication" as the theme of the times,how to cross cultural art projects more effective dissemination of national culture and culture and he effectively carry out dialogue,is the focus of this paper.As one of the most typical forms of cultural communication,cross cultural and artistic projects have an inseparable relationship with the function orientation and content selection of the project planning and the final practical effect of the project.Therefore,how to improve the communication effectiveness of cross-cultural and artistic projects through the optimization of the functional orientation of cross cultural and artistic projects and the optimization of the content selection is the result of this paper.Therefore,this article through the combing and analysis of "The Belt and Road" initiative and related policies,combined with the "Silk Road" in the process of the formation of "alternate win-win" concept,in the current situation of cross culture project function deviation and content supply imbalance,according to the analysis of the specific practice of cross culture project,put forward Under the framework of "mutual benefit and win-win" policy,with the firm "cultural confidence" as the motive force,through the cross cultural communication model of "popular heart" to strengthen the expansion strategy of the effectiveness of the communication of cross-cultural art projects.