| With the development of globalization to this day,mankind has never been so closely connected and shared with a common destiny.Since the beginning of the new century,exchanges and cooperation among countries in economic,political,cultural,security,ecological and other fields have deepened,and the points of convergence of interests have been increasing.At the same time,global problems such as hegemonism,terrorism,nuclear crisis and food security have never been resolved,and mankind is facing a series of challenges to its survival and development.In the face of the question of the times and the people,"what happened to the world,what should we do",the common values of peace,development,fairness,justice,democracy and freedom put forward by General Secretary Xi Jinping have become a good recipe to guide mankind to a bright future.It has become a sacred and urgent issue of the times to promote the cross-cultural dissemination of common values of all mankind so that they can be understood and recognized by people in more countries and eventually transformed into conscious actions for all mankind.However,this process will inevitably encounter various difficulties,such as the countercurrent of economic globalization,the volatile and changeable international political pattern,the conflict of cultural values,the impact of Western discourse hegemony,and the lack of our own communication ability.In the face of these difficulties and challenges,we should start from the perspective of cross-cultural communication,comprehensively analyze various elements of cross-cultural communication of common human values,find out the corresponding deficiencies,and put forward targeted solutions,so as to provide theoretical and practical references for promoting the cross-cultural communication of common human values.This topic focuses on promoting the cross-cultural communication of the common values of mankind,and closely focuses on the three main lines of "what","why" and "how to do".That is,on the basis of clarifying the scientific connotation of the common value of mankind and cross-cultural communication,the realistic basis is dug around the "why to promote",so as to clarify the possibility and necessity of promoting the cross-cultural communication of the common value of mankind.To find out the problems and analyze the root causes around the "obstacles in the process of promotion",so as to clarify the shortcomings in the process of promoting the cross-cultural communication of the common values of mankind;Face the reality around "how to solve the problems facing",in order to explore the practical way to promote the cross-cultural communication of the common values of mankind.This paper is divided into five chapters.The first chapter mainly explains the common values of mankind and cross-cultural communication,including the definition of concepts,essential implications and basic characteristics.Chapter two analyzes the possibility and necessity of cross-cultural communication of the common value of mankind from two dimensions of theory and reality.Chapter three analyzes the opportunities and challenges to promote the cross-cultural communication of the common values of mankind from the international macro perspective.Chapter four explores the problems and internal reasons in promoting the cross-cultural communication of common human values.The fifth chapter is oriented to solve the problem,and on the basis of clarifying the communication principles,puts forward the corresponding countermeasures from the four dimensions of communication subject,communication object,communication content and communication media. |
