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Reading is one of the ways to get visual information for audience.Because museum is a special place,reading of the audience always follows the watching logics which are set by designers.So the watching quality of audience is decided by the quality of visual design.Visual design influences the whole experience and interactive enthusiasm of the audience.This paper keeps to above-mentioned thought to discuss some visual laws of audience watching,rules of museum visual design,possibilities and necessities of information interactive design.The writer works as museum visual designer for a very long time,and is responsible for panel contexts(generating fa?ade)design during second period project of Nanjing Museum.This writer is good at designing and wants to use this postgraduate opportunity to research more about such issues;at the same time,this writer believes the study can be useful to improve the visual design quality in the future and also offers helpful evidence to let information interactive design play an important role in museum design.