Domestic Video Website Self-made Drama Value Chain Research

As video website to purchase channel TV between the copyright of the increasingly fierce competition,realize the video website only own the copyright to help themselves from the high purchase price,the competition to break,so video websites are testing the waters homemade plays,through years of try and create,to produce a batch of influential homemade plays such as "the dream silk men","hip hop quartet",etc.,as these homemade screen hit of the play,a new profit growth point of video website,created new value for the development of video website.Based on value chain of the relevant research both at home and abroad as the theoretical basis,to the mainstream video website homemade drama as the research object,the homemade play video website structure,formation and extension of value chain and in the future competition strategy analysis is discussed.This paper argues that video website homemade drama and other products,there is also value creation activities constitute the value chain.Video website of the value chain of homemade drama is composed of three parts: the upstream value chain that make the subject and content choice,middle value link the publicity and distribution,the downstream link the brand creation and the development of derivatives.Through the analysis of the structure of the value chain,combining with the value of each video website homemade drama activity analysis approach to the formation of the video website value chain by internal operation and external expansion,and summarizes the features of the formation of the value chain.In addition enterprise aimed at maximizing profit,so video website homemade play only extend its value chain to achieve value-added,bring greater profits for video website.Video site seriation extension,the extension of homemade drama ways mainly have the integration of extension,diversifying.To extend the premise of the extension characteristics this paper also makes a detailed analysis.Through to the video website homemade play each link of the value chain analysis found that its is insufficient,combined with the existing competitive environment,formulate relevant competitive strategy,to promote the optimization of video website homemade play value chain,to promote the sustainable development of homemade play video website...