The Value Research Of China Network Homemade Drama

With the rapid development of Internet technology and digital technology, now, the society has entered a mutual integration era of traditional media and modern network media, and the network homemade play is a new art form which combines the traditional drama with video web site. In face of fierce competition environment, the domestic big video websites spare no effort to increase their content-brand building. Under the differentiation development strategy, the homemade drama becomes a new and initial exploring territory of the network video enterprises. Form 2009 to 2014, due to the network develops rapidly, the network homemade play has formed explosive growth trend. Although there are many uneven evaluations to the plays’ quality, and different reactions to the plays’ result, their influence is gradually expanding. The aim of this paper is to make a reasonable value explore for the emerging art style, Chinese network homemade drama. By using the relating theory of film and television art, this paper will exam its art value, commercial value, entertainment value and cultural value from four perspectives, they are traditional television plays, video website, audience psychology, and social influence. To make a deep value--thought of network homemade drama, meanwhile, be aware of negative impact on the value-construction. To give effective proposals which are benefit of subsequent development, and make a predictability speculation of network homemade drama prospect.