Smart Brand Visual Application Research

The brand will be need agile,smart and be able to adapt to the market and do the quick react accompanied by the world which the competition fiercely and change rapidly.The purpose of put forward the flexibility paradox is changes the single brand into agile brand,and then gradually developing,become a strong brand in the end.At the same time,the theory is continue to develop with the extension of the brand and in the visual expression of the brand will naturally be derived from the new forms of expression and methodology.In today's society,The value of the brand plays an import role in business success.How to make the brand more flexible and apply the various qualities of agile brand in the visual recognition system.How can the brand change be more attractive in the visual identity system through visual design of the flexibility changes,scalability changes in the visual system.In this paper,through a variety of case analysis can find that a good brand can keep their own competitiveness.It should be apply the various qualities of agile brand to the enterprise brand vision applications.At the same time,the graduation project of the initial analyzes the application of visual of the 500.com brand by combing the theory of agility paradox and the two basic characteristics of the Gestalt Psychology.