On The Combination Of Chinese And Western Design Of Logo Design

Logo design with a simple,intuitive graphics to convey certain information,with a symbolic and moral,is a visual language and communication media.In modern society,people's basic necessities of life,social communication activities,all cannot do without signs.From the original primitive social totem to today's corporate image system,logo design in the evolution and development,more and more shows its functionality.The modern symbol of our country is from the beginning of 80 s,after years of development,the design level has been greatly improved,the concept is also in the update,but there are many problems and shortcomings,design concept is outdated,the logo design style.With the integration of the world economy,the increase of international communication,the development of information technology,the emergence of new media and the change of people's emotion and aesthetic taste,logo design also shows the trend of integration between China and the west.Chinese logo design is influenced by the eastern and Western cultural thoughts and artistic style in terms of function,concept,visual language and performance.China attaches great importance to the inheritance of traditional culture,often uses the traditional elements in the logo design,to increase cultural heritage.The logo design idea and pay more attention to simple and straightforward.Western logo design forms China characteristics and traditional culture,the Western logo design complement each other very well,is a sign of innovation design.Based on the analysis of the characteristics of the East and West logo design,the reasons for these changes are found out.Summed up the creative and more in line with people's aesthetic,more identification of some of the logo design trends,to reveal the characteristics of the logo image of the law to explore a more reasonable visual space.Finally,the design ideas and methods of the designer have implications for the follow-up study to provide the basis and reference.