Search In The Style Design Of All Previous Years Universiade Logo

With the increasing integration of modern sports and culture, the WorldUniversity Games continues to mature and develop, more and more world payattention to about that. World University Games is a international multi-sports event,the level only after Olympic Games, and the scale is equivalent to the Olympic Games,it’s fully integrated sports and art, it makes Universiade have a more profound culturalconnotation and aesthetic connotations. The Universiade flag as the Universiadevisual image is a microcosm of the different eras, implies ethnic countries history andculture, is the concentrated reflection of the social environment, design trends, artisticstyle, and along with the Universiade development, it has become a unique culturalphenomenon, Universiade logo design style is changing with the development oftimes and the changes in people’s aesthetic taste. This article attempts to start theresearch by two main factors that affect the Universiade logo design style, one ofwhich is affected by the impact of the movement in art, that is, the commonality of thetimes, and the other is due to the influence of local culture, and through the GrandCanal on the previouslogo design in-depth study and classification to analyze the stylecharacteristics of the different periods of the Universiade logo, Thus has a clear andaccurate understanding about the Universiade logo design, and summed up the law ofdevelopment of the Universiade logo and predictdevelopment trends, further enrichthe Universiade logo theoretical study. Orderly and completely to collate andsummarize the change of the Universiade logo design style is the significance of thisresearch, looking to the future development trends of Olympic Games logo and striveto enrich the Olympic Games from the visual aspects of theoretical knowledge, makethe community aware the Olympic Games emblem, and pay more attention to theimportance of design.The article is totally divided into five parts:The first part is an introduction, provides a brief description of the theoreticaland practical significance of the Universiade logo design research. The second partbriefly described the origin of Universiade logo and has a historical review and analysis. The third part carried out a detailed analysis, discusses the nationalUniversiade logos of national cultural characteristics of formation, development, fromthe economic, political background and the art style etc.And expounds on theUniversiade logos reflections. The fourth section summarizes the Universiade logodesign beauty laws and Looking forward to the development trend of future aesthetics.The fifth part summarizes the full text, elaborate national cultural pluralism is thetrend of future development, stressed that national culture is the personality of thedesign personally and inspiration on Chinese design.The article combine semiotics, psychology and other related theories, fromaesthetic point detailed analysis of Universiade sign the form and content, efforts tomake people have a complete and correct knowlwdge and understanding on theUniversiade logo, to collate and summarrize the law of the development contexe ofthe Universiade flag aesthetic, limited but more meaningful. Hope to produce somepositive significance of the rich contemporary aesthetic theory and the lives of thepeople’s aesthetic practice.