Logo Design To The Development Of New Trends In Traditional Graphics Applications

In the modern society, logo is widely used in each field in our society, which is shown to the outside as the windows of enterprises, the organization, area, activity, etc. It has reflected profound intension such as regional activity characteristics, culture details, business philosophy of the enterprises and organization. In long-term developmental process of the logo design, it has shown new trends in many ways concerning about the introduction of the concept Green Design, combination with traditional culture, and pursuit for beauty, multidimensional space image, and pleasant fashion of designing the language expression. This paper attempts to pass traditional national culture on, and to promote the development of logo design by the applied study in the new trend of logo design to the traditional figure.This paper mainly concentrates on the new trends to logo design combining with traditional drawing by using the literature research methods, the investigation method on the spot, case analysis, deduce and deduce law, etc. At the beginning, it analyses and summarizes the new trend of the logo design such as the introduction of the concept Green Design, combination with traditional culture, pursuit for beauty, multidimensional space image, and pleasant fashion of designing the language expression. Then through analyzing colorful traditional figures resources in our great country, it has pointed out the conjunction between the traditional figures and logo design. In chapter four, this paper emphasizes on the characteristic of the traditional figures in the modern logo design and the meaning that the traditional figure was applied in new trend of logo design and summarizes the essential function of during the new logo design trend of application of traditional figure, including the Shape adoption, the extension of concept and meaning. Finally the paper analyzes the ways in which the new trend of logo design and the traditional figures would be combined. This part mainly includes three respects: the abstract of original traditional figures, the reconstruction of original traditional figures and the extension of the traditional figures in logo design. The last part of this paper makes small summary, and puts forward some subjects in next research.