Qixin Brand Image Design Application Research

Qixin adhere to the original ecological feeding as the criteria,that consumers provide safe,rest assured,nutrition,green meat products for the mission to create a set farming,processing,production and sales as one of the integrated life service brand.Through the brand of remodeling,to show nutrition,safety,health brand value,pass warm,warm,caring,trust brand emotion,thus narrowing the brand and the customer's inner distance,build trust,lead to loyalty,promote brand long-term development.The study focused on the "seven-star quality of faith made" the value of the core,launched three sets of program brand design.Design a program through the "green ecological breeding environment" depiction,expressed the advantages of origin resources Qixin beef made unparalleled high quality.On the "indigenous cattle healthy body"characterization,reflects the texture of indigenous cattle more compact,more delicate meat,taste more delicious.The design of the "halal food symbol" shows the brand's belief in the guarantee of quality.The design scheme II,through the description of "environmental resource advantage",shows Qixin cattle drinking spring,eating weeds,free and stocking Grow.On the "production process" of the depiction,showing beef production process of sophisticated,refined not rough halogen attitude.The design of the three through the young,personality,fun,exaggerated performance techniques,reflecting the taste of Qixin beef and enjoy the delicious cattle and cattle,the United States and the United States,the United States,the United States,the United States,the United States,the United States,the United States,Located in the plateau mountain area of natural resources advantages.Three sets of programs include brand logo,creative graphics,branding,brand packaging,brand terminals and other design content,through different design style,layout layout show Qixin beef brand value and inner emotions,to stimulate consumers to brand beautiful association.This article through to meat brand design methods and in-depth study of consumer demand,use theory to guide design,reshape the Qixin brand visual image.On the one hand,in the hope that through science,good visual design auxiliary Qixin beef in the short term increase awareness,increase sales.With design,on the other hand,to promote the brand image,at the same time,the brand concept import Qixin,to promote product development,industrial upgrading,improve brand premium.