Research On The Development Strategy Of Jinan High-tech Culture Media Company

Jinan High-tech Culture Media Company founded in 2011 with a registered capital of 10 million yuan,is a wholly state-owned company supervised and managed by the state owned Assets Supervision Department of Jinan Innovition Zone.After nearly ten years of operation and development,Jinan High-tech Culture Media Company mainly deals in various cultural media activities,such as publicity service,media operation,advertising service,film and television production.In 2019,the sales revenue will reach 8.1385 million yuan.The external opportunities and threats coexist in Jinan High-tech Culture Media Company.The main opportunities are the continuous optimization of media industry policies and development environment,the application of new media technology brings development opportunities,and the market demand of media industry is growing.The main threats are more fierce competition in the media market,impact from the development of new media formats,and impact of epidemic situation on the media industry.The company has both advantages and disadvantages.The main advantages are rich media resources,stable customer resources,technology and team advantages.The main disadvantages are that the organizational structure can not meet the development needs,the human resource management is not scientific enough,and the brand image is insufficient.Starting from the internal and external environment of the company,the overall goal of future development is to expand the media industry chain,involve in film and television production,cultural performance,e-commerce,new media content incubation and other related industries,significantly improve the market competitive position,establish a good corporate image,and become a domestic well-known media group company with social value and economic benefits.The annual business income is more than 35 million yuan.It has become the top original content provider in the media industry,covering the mainstream content dissemination channels,and creating platform products reflecting the mainstream value.In order to achieve the strategic objectives,Jinan High-tech Culture Media Company should choose the growth strategy and take the following strategic measures:first,adhere to the "content is king" to improve the level of product innovation;second,carry out diversified operation to enhance the economic scale of the enterprise;third,establish enterprise strategic alliance to realize resource sharing;fourth,strengthen brand building and establish a good corporate image.In order to ensure the realization of the strategic objectives,Jinan High-tech Culture Media Company should build a corresponding strategic security system,including improving the organizational structure of enterprises,improving human resource management,improving equipment and technology level,and cultivating corporate culture.