Operations Management Of Performance Product Brand

This paper on the basis of analyzing the progress of the domestic and international performing arts, theory of tourism products for the Performing Arts:the main production, brand creation, tourism, entertainment, business or cultural enterprises discussed; This theoretical discussion and study of the country gathered outside the typical case of successful tourism entertainment summed up the successful experience of the production of tourism products for the Performing Arts, brand characteristics, the value of the extension and an extension of the value chain.On the foundation, emerged to2003in the Yunnan Kunming "Dynamic Yunnan" this traveling culture brand has carried on the analysis and the discussion.It sets an example the traveling performance performance product, the nearly more than ten for year brand values promote unceasingly. In the article elaborated in detail its establishment production, the brand found the entire process, and unifies all sorts of difficulties which the performance product establishment production, the brand found the theory and own participates in "Dynamic Yunnan" the personal experience, summary which "Dynamic Yunnan" in brand operation management process to succeed the experience and meet, thus has given traveling performance product brand operation management some suggestions.Finally the author summarizes, in recent years this kind mutually unified the pattern suddenly revealed day by day, has presented the strong development tendency, each kind of encompassment traveling activity promoted the performance product emerged unceasingly, the traveling performance performed the scale expanded with steady steps, the traveling performance performed the level fast promotion, the capital and the professional gathered unceasingly, has formed the brand-new aspect in the nation which the hundred flowers competed put, demonstrated the good prospects for development! Can enormously meet the cultural experience need with the traveling necessary performance product which the tourist surges upward day by day, simultaneously can adapt the modern expense market law of development, thus has the solid market development foundation and the formidable development potential.The cultural industry only then walks the marketability, the multiplex development path can obtain the vitality, the cultural industry and the traveling industry unifies mutually, the interaction development path, can find the sustainable development for the cultural performance product the outlet, to found the market.