Research On The Development Strategy Of Chinese Film Listed Companies

This is the time that Chinese film industry developed in prosperity.In recent years,the Chinese film market has been growing energetically,ranking the front line in the world.China has already been the second biggest box office market all over the world.The Chinese film listed companies are the mainstay of Chinese film industry,making great contribution to the boom of the domestic films.With the industrial chain's extension and the industrial integration,the connotation and the denotation of film industry have been newly defined.The business strategy of the Chinese film listed company has becoming various,making industrial integration,and upgrading through a variety of channels.The Chinese listed companies are joining the capital market,in order to pursue greater room for development.On the one hand,entering the stock market is the main financing channel;One the other hand,the fund's utilization efficiency problem is worth studying.The Chinese listed film companies are divided into the domestic and the overseas.Focusing on its main business' development,strategies' changing trend,and the influences made by the internet on its strategies to judge its development situation.The essay try to summarize the overall change rend of the Chinese listed company and explore reasons behind the change.The Chinese listed companies are not only for profit but also for art.A variety of intangible assets form the main elements for profitability.Because intangible assets are difficult to quantify,data selection and counting are very difficult.Therefore,the indicator to measure profitability doesn't present a unified front to the public.This essay is based on the annual reports of listed companies' publicly disclosed data,which establishes an analytical framework and makes analysis of its development strategy.The two state controlled film listed companies:China Film and Shanghai Film are the most important part of Chinese film listed companies.In the past,the state owned film companies are the mainstream of China's film industry.Owning to some historic reason and state policies' impact,the two state controlled listed companies also have some privileges.China film has the import rights of film distribution and owns the film channel.For the private film companies,this essay takes——HuaYi Brother,China's first private film company for example,analyzing its development strategy.HuaYi Brother shows advantages in field of diversified development of film IP,Internet film business and the like,adapting to the times with high technology.At the same time,Huayi developed distinctive cultural town,showing diversification and flexibility in its development strategy.The two state controlled film listed companies ought to make different development strategies with the private listed companies to give its full play to its strength and to make complementary development for mutual benefit and win-win situation.By summarizing and comparing the development strategy of state controlled film listed companies and private film listed companies,the thesis makes conclusion on the overall trend of Chinese film listed companies' development strategy,Chinese film listed companies make great changes in the internet to promote industrial restructuring,high tech means to improve film watching quality,thoughts on entering the international film market and new talent training mode.These changes show that Chinese film industry has been changing the development strategy to adapt to the moderm consumption habits.The internet has changed the traditional film industrial structure,which appears in the 'Production-Distribution-Screening' traditional film industry core link that is integrated into the internet elements.The Chinese listed companies formulate development strategy related to the internet,in order to promoting the traditional operation upgrading pattern,and the new tool gives birth to the new internet film business model.Driven by the internet,the Chinese film industry has changed into the modern internet film industry pattern.Faced with new opportunities and challenges,Chinese film listed company should choose which strategy to make profit,how do the companies build strong industrial chain through industrial upgrading and business's combination,and how to make better use of IP,technology,as well as the internet to achieve leaping development are well worth studying.Quantitative analysis and qualitative analysis are combined in the text.The essay makes macroeconomic analysis of the company's profitability and operating level based on the financial data,and choose the excellent company-HuaYi Brothers,to analysis its development strategy,in order to study on the micro-level operational strategy.The essay is building a framework which researches on the Chinese film listed companies' choices and changes of its business,and is also finding its problems.As for problems,the essay would put forward some solutions to guide the Chinese film listed companies in strategic positioning,industrial upgrading,industrial structure optimization,making full use of its advantages,strategic complementation and so on.This essay will make contribution to the scientific development strategy as the support,and we look forward to seeing the Chinese film industry going further in the domestic and overseas film market.