| Mongolian ethnic minority living in northern China, as Chinese history and splendid culture has made a unique contribution to the development of human history had a profound impact. Since the Mongolian permanent residence in the temperate continental climate of steppes and nomadic life to long-term-oriented, creating a horse culture and the nomadic culture, folk culture has a rich and diverse characteristics of the grassland.Mongolia has its own rich folk culture, which in 2006 Nadam Fair was named "Oral and Intangible Heritage of Humanity" folk heritage,it is the most representative Mongolian folk culture.Mongolian Nadam Fair unite the masses of religious beliefs, habits, spiritual culture, ethics and national character as well as various cultural practices, in terms of the basic necessities of material, live entertainment or national character and national cohesion on the spiritual culture have a very big impact.Nadam Fair in Balinyou country held since 1950 to restore, to have a certain scale and influence now has become an indispensable cultural celebrations to the masses in Balinyou country.With the social and economic development over time, Nadam Fair in Balinyou country both from its content and dissemination channels have undergone mutation, it had an impact both positive and negative aspects.This mutation in the wider dissemination and transmission had a positive effect, but because of the spread of content variation on such elements in the Mongolian Nadam Fair is weakened by commercialized, multiculturalism and other factors.This paper describes the connotation of Mongolian folklore and Nadam Fair, I analyzed the Nadam Fair substances folk communication, social folk spread, spread the spirit of folklore and folk language spread.And be able to receive the information channels and information dissemination channels Nadam Fair in Balinyou country from the perspective of communication analysis.Based on that analysis Damu variation, elaborated on the modern Nadam Fair in Balinyou country had a good or bad influence, and the solutions of arising problems. |
