| With the accelerated pace of social development, people pay more attention to productivity and economic value, inclined to measure the time value trough money. Having participants to complete sentence-unscrambling task with time concept words, to make subjects’ aware the concept of time, which means prime the concept of time. Time Pricing is take time to give money price, in order to highlight the economic value of time. Volunteering refers to an individual’s long term helping behavior without compensation conducted willingly for the active help seeker after deliberation in the context of an organization. Priming effect is refers to the previously presented stimulus projects to then appeared similar stimuli facilitation phenomenon. Generally speaking, personality traits could predict individuals’ behaviors, we never know whether this kind of predicts will change due to other factors. Based on this, my study randomly selected; 1926 lower grade undergraduates as subjects, priming these participants’ (with "volunteering traits") by priming time concepts and pricing time in virtual situation and real situation, to exploring the different effects of different priming effects in volunteering tendencies and volunteering.Study 1 was designed to test the relationship between personality traits and voluntary behavior tendency. A sample of 385 undergraduates completed the Big Five traits and the volunteer behavior questionnaire. on the basis of the study 1, Study 2 by a number of 645 undergraduates, in order to complete the Big Five traits, VBQ and the time concept priming (unpriming) or time price priming (unpriming) questionnaire, in order to explore whether the two priming methods can affect on these person’ (with "volunteer traits") volunteering tendency. Study 3, took the same designed to test the priming effect in "daily life",896 undergraduate students was involved. In addition, this essay also research on the role about the promises opportunities between the priming manipulation and the actual volunteering behavior.Based on the above discussion, we can reach the following conclusions:1. Extroversion, agreeableness, conscientiousness is closely related to individuals’ volunteer behavioral tendency, the higher score on these three dimensions the higher voluntary tendency of indivials.2. Priming time concept and time pricing of undergraduates can make the high extroversion and agreeableness, low conscientiousness subjects choose different length of volunteering time, different volunteering tendencies and actual volunteering.(1) Under Time concept priming, undergraduates who with high extroversion and agreeableness can select a longer period of voluntary services time, exhibits higher voluntary behavioral tendencies, and do more actually voluntary behaviors than control group.(2) Under time pricing priming, undergraduates who with high extroversion and agreeableness are choosing a shorter period of voluntary services time, exhibits lower voluntary behavioral tendencies, and do less actually voluntary behaviors than control group.(3) Under time priming, undergraduates who with low conscientiousness can select a longer period of voluntary services time, exhibits higher voluntary behavioral tendencies, and when time pricing priming, they can select a shorter period of voluntary services time, exhibits lower voluntary behavioral tendencies, and do less actually voluntary behaviors than control group.3. The opportunity of volunteering commitment moderates the relationship betweenn time concept priming, time pricing priming and the volunteering of high extroversion and agreeableness, low conscientiousness subjects. Under the time concept priming or not priming, Have the opportunity to volunteer service commitments. High extraversion and agreeableness subjects by the actual to make the number of voluntary behavior and the difference is very big, the number of voluntary behavior and achieve statistically significant; Have no chance of volunteer service commitments, difference is very small, not reach statistical significance. Under time pricing priming or not priming, Have the opportunity to volunteer service commitments, high extroversion, agreeableness and low conscientiousness subjects do not volunteer to make voluntary behavior and actual behavior difference is very small, not statistically significant difference; No volunteer service commitment, high extraversion and agreeableness subjects by the actual to make the number of voluntary behavior and the differences in the number of voluntary behavior, reached a statistically significant difference.Under time pricing priming or not priming, low conscientiousness subjects appear in contrast to the high extraversion and agreeableness. Have the opportunity to volunteer service commitments, low conscientiousness subjects by the actual to make the number of voluntary behavior and the voluntary behavior difference is bigger, the number of significant differences did not reach statistical significance. No volunteer service commitment, low conscientiousness subjects by the actual to make the number of voluntary behavior and the voluntary behavior difference is smaller, the number of significant differences did not reach statistical significance.This study shows that personality with agreeableness, extroversion and conscientiousness have a positive effect on individuals’ volunteering. High extroversion and high agreeableness individuals have different psychological effects in different stimulis intervention situations (the priming effect), that make them choose different lenth of volunteering time, different degree of volunteering tendencies, different volunteering commitments and also different volunteering. Priming high extraversion and agreeableness individual concept of time, can increase the length of individual selection of volunteer service time, the degree of voluntary behavior and more voluntary behavior of the actual performance; Priming high extroversion, agreeableness, low responsible individual time pricing idea, inhibits the individual selection of volunteer service time and voluntary behavior and the actual voluntary behaviour. |
