Research On The Interior Space Design Of Museums Based On The Perspective Of Cultural And Commercial Balance

With the marketing word. Museum and natural something of a protection, the most obvious attribute is its culture attribute, business marketing, it can be said is contradictory. But with the changes of the times and development, museum also along with it development, just rely on the collection museum funding shortage problem, has is for commercial, through the commercial marketing to enhance the museum's competitiveness.Today museum visitors showing a diversified characteristics, museum marketing must demonstrate a trend of diversification, to museums, commercial marketing is a "double-edged sword". It not only to the operation, Excessive commercialization will make the museum into a wide range of issues, aesthetic utility, lack of cultural connotation, contrary to the principles of the Museum of public welfare and other issues. How to museum culture and the balance between business marketing is a major issue facing the museum.The first safeguard of Museum of culture and business marketing related concept, from which social value and aesthetic value of museum under the background of commercial marketing value, and puts forward the problem, whether the museum should not be commercialized, and from the commercialization, from the inevitable trend of the commercialization of social and human factors, how the museum, the museum to how to achieve a balance between preserving culture and commercial marketing?The museum in the process of carrying out business marketing, should remember their mission and task, and grasp the concept of scale and correct, consistent with the cultural positioning of the museum, to the museum for the marketing center of cultural marketing, must be in a public experiencerequirements leading space, this kind of a tew principles, balance strategy in the discussion of museum culture maintenance and business marketing, should apply these strategies to specific things or is the Museum of commercial activities, it is more effective and does not appear empty, mainly from the museum space experience, store design and creative products, museums and external space combined with the three part, combined with the successful case as the theory of support.Business marketing is a category of sociology and cultural studies. The interior design discipline research works and achievements in reference, will to broaden the view field of social culture, the humanities research into natural science research, make the museum interior design level professional across to the broader social background and the time background, beneficial supplement and improvement of traditional interior design in ontology research.