Research And Practice Of Traditional Fan Activation Design In Mobile Internet Environment

The products,marketing and the employees of the traditional handicraft industry is facing the great challenge due to the rapid social and economies development.Fan handicraft is no exception.The products of the industry have basically maintained the traditional form for decades and gradually become disconnected from the daily needs of the people.Especially in the moment of Internet era with the changing environment and content,we need to take an active and innovative product design concept to consider the activation of traditional handicrafts such as Chinese fans.This article combines the author's work experience accumulated in the hundred years old "Wang Xing Ji" fan industry,by collecting and looking up the related documents and materials,in order to find the reasons why the traditional fan industry can not adapt to the changes of the times are analyzed.From paying attention to the physical function of fan to its spiritual value,focusing on the role of social media in traditional cultural life,and think about how to make fans develop their social characteristics while continuing the traditional spiritual core,and then become a new media for people's social life in the Internet Environment.In this paper,a series of fans are designed to deconstruct the experiment,combining traditional craftsmanship with modern new craft and techniques.In combination with the needs of modern young people's life and emotion,a series of products with traces of life are designed in the form of labels.Based on the above,construct a personalized custom platform system for Wang Xing Ji fan with the function of urban social interaction.Finally,this paper hopes the research and practice of the modern system innovation design which based on traditional culture,can provide a case reference for the activation of traditional handicrafts such as Chinese fans.