The Study Of The Improved Cheongsam In The Exquisite Picture Magazine

In modern China,the main mass media for the true record of women's clothing life is the magazine,Linloon Magazine,which is a business magazine published in Shanghai from 1931 to 1937,focusing on women's life and popular with women.The extensive and deep content,the large number of reports related to the clothing,fashion illustrations and figures and so on can reflect the clothing category and dress concept of the women in the intellectual group-based upper society class of Shanghai in 1930s.In the study of the representative costumes of the Republic of China—the improvement of the checksum,the "clothing" in the "Linloon Magazine" is characterized by the certainty of time,the certainty of the characters and the richness of the information content,which can be used to study thespecifically women's representative costumes in Republic of China—the dress image of improving cheongsam as an important irreplaceable material.In this paper,we have analysis the typical articles,photos and advertising published in the"Linloon Magazine" magazine,from the content and pictures and other aspects,extract the necessary materials from the text of the literature,summed up the basic characteristics of women and the basic cheongsam improving appearance shaped in "Linloon Magazine" and its expression of women's dress consciousness.And then,explore the relationship difference between 1930s' popular journals and fashion of improved cheongsam in Shanghai,through the physical analysis combined the improving the cheongsam in museums.By summing up the rheology cheongsam style of 1930S' showed in "Linloon Magazine",to observe the styles and characteristics of women dress in this era,The social culture of the 1930s shaped "Linloon Magazine" and the women of this society.In the seven years of Linloon 's serial,the improvement of Chinese and Western checksum gradually matures.Accompanied with the changes in material is the change of ideology,the improved checksum as the expression of the language of the body,it reflects the women in the family and society are beginning to show themselves independent thinking;The image of women dressed improved cheongsam in "Linloon Magazine,is the modern and knowledgeable,well—educated,patriotic and confident new female image,their concentration of external image comes from their self—awareness of the body,their clothing as a woman's external image of consciousness Carrier,it is an important symbol of social civilization and cultural level.This change in the concept of women to promote the change in the concept of clothing is the performance of the recovery of women's individual consciousness,but also contributed to the formation of modern dress concept,and even guide the direction of modern women's change.The image of woman dressed improved cheongsam in Linloon Magazine,established the image of the new women during the Republic of China,and the positive,healthy image of woman is still the values that even today's women need to make an effort continually.