| With the fast popularity of 3g,4g and WIFI connections and the increasing number of smart phones,the mobile Internet has entered an era of vigorous development.With more than 760 million active users per month,We Chat is becoming indispensable in people’s communication,influencing all aspects of people’s life.Since We Chat marketing open on the We Chat public platforms,it has developed with an increasingly large scale;therefore,Wechat marketing has held an important position in the mobile Internet.Wechat can meet people’s many subjective and objective demands because of its various applications,such as the public platforms,circle of friends,We Chat groups,point to point communication applications.We Chat with its powerful social functions has become an important approach for many companies’ network marketing.Based on the great impact of rapidly developing We Chat marketing to the business model,the author takes Fanfan Shoe Company as an example to study the management modes of Wechat marketing,with the expectation to build and improve a theoretical system of the Wechat marketing management modes.Studying the successful management mode of Fanfan Shoe company,the author discusses the necessity and urgency of We Chat marketing.Furthermore,the author discusees some possible problems of Wechat marketing and put forward some strategies for Wechat marketing management.As a marketing pattern of enterprises in the Internet economic time,We Chat marketing is based on We Chat user communities and We Chat platforms.We Chat marketing has become a necessary means of the current business operation model.The rapid development of We Chat marketing makes it invaluable,which has been illustrated by numerous successful cases of Wechat marketing.Those cases also interpret the central value of modern commercial society,proving the great role of We Chat marketing.In studying the successful We Chat marketing of Fanfan Shoe Company,the author cited many examples and made questionnaires to reveal the real situation of We Chat marketing applied in business modes.The purpose of this study is to stimulate a perfect We Chat marketing management,by giving suggestion to solve existing problems in marketing management,improve service level of We Chat platforms,conduct comprehensive management on We Chat application,build a sound cross-platform propaganda system,and cultivate and maintain the customer information system.If every company can attach importance to We Chat marketing,make multi-angle analysis of the pros and cons of marketing modes and the present situation and problems of We Chat marketing,comb the user information and customer demand,and fully dig the potential demands of users,they can definitely develop more marketing platform tools,strengthen internal management.In this way We Chat marketing can play a better role and bring businesses more value and more profits,which is the best significance of We Chat marketing in business model. |
