A Study On The Model Of Business Network Marekting Based On Wechat

Along with the rapid development of Mobile Internet&popularity of smart phones, All our information like behaviors^situation can be regarded as data to be recorded&analyzed. Base on this, the new commerce mode is forming. An age of massive data produced、shared&applied is coming. The Enterprise which have large databases and know how to mine data/analyze data will become the winner in the new round of competition. It can lead global economic development’s growing trend. Since We Chat came out in2011, it developed so rapidly that its users increased to50million in July,2013. We can get massive data&information with the help of so many users. Also the massive data is the key for enterprise to find wealth. Therefore, many enterprises try to carry out We Chat marketing. However, many enterprises take it as advertisement&pushing sales without theory support/marketing plan/strategy, so We Chat marketing is still stayed at initial stage.Base on We Chat marketing environment, after analyze superiority and weakness of We Chat, this paper aims at the analysis of usual problems&development perspective through study on We Chat&We Chat marketing We Chat (We Chat Marketing cases included).Enterprises should build the suitable marketing mode through analyzing the current mode&evaluation of We Chat marketing effect in order to find the right mode. The marketing Strategy is the paper’s key point. Enterprises should be clear about its sales target&push it from We Chat marketing forms contents/services. We suggest We Chat marketing should make strategic planning&full integration with network marketing&emphasized on brand concept. We Chat marketing&Brand operation should be expanded together base on brand-centered. At last, the writer made conclusions, proposed the future&deficiency of this study.The conclusion of We Chat marketing is that it is the important marketing stage&tool with large amount of users&data as support. It can be the better tools for enterprises to win in the competition. However, Enterprises should make Depth marketing channel strategy&make We Chat as entry point. Enterprises should take the chances in data economy era.